Junior paid search / PPC Optimizer/ Ref 369 A
The candidate shall be detail oriented, analytical and creative. Working with « immediate feedback », cutting-edge automated advertising systems such as Google Adwords, Yahoo Panama and others to achieve client advertising targets.
Responsibilities: Management and optimization of clients’ paid search accounts in programs including Google Adwords, Yahoo, panama, MSN and other smaller paid search programs
Understand client’s business, project goals and performance indicators
Work to meet numerical targets in terms of clients’ goals: lead or sale acquisition costs and volumes
Keyword discovery and taxonomy – create comprehensive keyword lists and assign them into classes and categories for implementation in the systems
Write ad text creative for different keyword groups and implement it. Following. Track and optimize performance in regards to achieving optimal business goals
Work with clients to specify and create well- converting landing pages for various keyword categories
Architect a detailed search advertising account, consisting of thousands of keywords
Analyze paid search competitors of a target website on Google and other search engines
Manage and adjust the price bidding on various keywords and keyword groups
Improve account performance on an ongoing basis by optimizing all elements of the accounts and the coordination between them
Present activity reports to team leader and Clients
Requirements: Strong analytical skills
Time management and multi-tasking capabilities.
Detail oriented; ability to identify micro elements that affect the overall performance
Must be highly organized, and sharp individual
Strong computer and web applications skills
Previous PPC/SEM experience – advantage
Acquaintance with web analytics systems – advantage
Customer service experience – advantage
High work ethics and focus on results – a must
French mother tongue, good level in English or Hebrew
This position offers a highly unique work environment and excellent career prospects in both professional development and managerial prospects.
Location: Herzlia Pituah.